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L’Oréal Paris Signs New Accord with Image Metrics

Partners in Makeup Genius ink exclusive partnership.

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By: Christine Esposito

Editor-in-Chief

L’Oréal Paris and Image Metrics have have entered into a new phase of their partnership regarding the Makeup Genius app, which was launched in 2014.   Almost 20 million users worldwide have downloaded Makeup Genius to try on products and help make their choice before buying, according to L’Oréal Paris and Image Metrics, which have inked a new and exclusive partnership that will enable the development of new features and the addition of new products and functionality.   “Makeup Genius brings ...

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